Strategy
Infinite Machine is selling vision, not just a product. The choice to remove all explanatory copy and lead with form aligns with a luxury hardware playbook
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Hero Breakdown
Copy
There’s no headline—just the oversized brand name acting like a masthead. It positions the site more like a magazine cover than a landing page.
Visual
Perfect studio lighting, slight gradient in the background, centered product shot—everything is built to elevate the form of the bike. Typography is massive and brand-defining. The subtle neon green dot draws the eye to the CTA.
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